To generate lift for a media event in Chicago for Milwaukee’s General Mitchell International Airport (MKE), Harvest PR created an eye-opening and experiential invitation. Custom View-Masters took targeted reporters on a 3D tour of the convenient alternative to Chicago’s O’Hare, while enticing them to RSVP for a special MKE event: the “Have a Ball with MKE” media rooftop party. The invitation was a home run: 80 percent of targeted media attended the sold-out Cubs/White Sox game, where MKE launched skymailme.com via skywriting over Wrigley Field. Corporate Event magazine took note, mentioning our strategic thinking in its Working Ideas section, alongside campaigns from Ben & Jerry’s and Harley Davidson.

A pair of Harvest PR team members embarked on a whirlwind two-day media event in New York City showcasing the bounty of the Pacific Northwest. With the help of the dynamic duo, Vitaly and Kimberly Paley, media from publications like Every Day with Rachael Ray, O, The Oprah Magazine, Good Housekeeping, Redbook and Woman’s Day wined and dined on some of the best food around. On the menu? Fresh pears, Oregon Pinot, handmade cheeses and the Pacific Northwest’s prized crustacean, Dungeness crab.

National Agri-Marketing Association (NAMA), the country’s largest association for professionals in marketing and agribusiness, recently announced winners of the Western Regional Best of NAMA competition.

Harvest PR wrangled six first place awards and one merit in the categories of News or Feature Article, News Release, Internet Web Site, Digital Presentation, Producer or Company Funded Public Relations Program Directed to Consumers and Producer or Company Funded Advertising Directed to Consumers for work done on behalf of Cotton Incorporated, the National Cottonseed Products Association and Pear Bureau Northwest.

In April, all regional award-winning entries will compete at Best of NAMA, the national competition held in Atlanta.