3D Media Kit eyed up by Corporate Events magazine
To generate lift for a media event in Chicago for Milwaukee’s General Mitchell International Airport (MKE), Harvest PR created an eye-opening and experiential invitation. Custom View-Masters took targeted reporters on a 3D tour of the convenient alternative to Chicago’s O’Hare, while enticing them to RSVP for a special MKE event: the “Have a Ball with MKE” media rooftop party. The invitation was a home run: 80 percent of targeted media attended the sold-out Cubs/White Sox game, where MKE launched skymailme.com via skywriting over Wrigley Field. Corporate Event magazine took note, mentioning our strategic thinking in its Working Ideas section, alongside campaigns from Ben & Jerry’s and Harley Davidson.
