Challenge
Increase demand for the premium crop nutrient K-MAG® among fertilizer dealers in North America.
 Solution
Develop a testimonial-driven newsletter, K-MAGazine, aimed at educating ag retailers about the agronomic and economic benefits of a proper soil fertilization program that includes K-MAG. K-MAGazine features dealer success stories, sales/marketing advice, agronomic tips, and ag research updates.
Results
Now in its fifth season, K-MAGazine remains one of Mosaic's key K-MAG promotional tools targeted at North American dealers.
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