 
Challenge
Raise the profile of Northwest-grown USA Pears as a fresh and trendy beverage ingredient for both professional and home mixologists.
Solution
Embracing the cocktail renaissance, Harvest approached Imbibe Magazine to host a fresh pear cocktail contest, Liquid Pearfection. The contest was designed to inspire cocktail enthusiasts to experiment with fresh pears and pear garnishes, and to enter recipes that highlight the sweet taste, texture and versatility of USA Pears.
Results
In just ten weeks, 300 original fresh pear cocktail entries poured in. A panel of professional bartenders and cocktail editors judged the entries, and Imbibe magazine announced the winner. Harvest then leveraged the new recipes with beverage media around the country, as well as in a new top-shelf cocktail resource, The Bartender’s Guide to Pear Cocktails, from USA Pears.
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