Challenge
Oregon vintners’ success with Pinot Noir put the state on the global wine map. But awareness of Oregon Pinot Gris, the state’s white wine darling, lagged behind.
 Solution
Harvest handcrafted the official Oregon Pinot Gris story by researching the market, interviewing Oregon’s Pinot pioneers and players, and collecting recipes and pairing information from celebrated Pacific Northwest chefs. Embodied in a comprehensive press kit, the tale of Oregon’s rising star could at last be told to food and wine media nationwide.
Results
Oregon staked its claim as the leader of Pinot Gris in the New World. Oregon Wine Board’s media monitoring statistics showed a dramatic spike in editorial coverage from coast to coast. Stories in Wine & Spirits, Northwest Palate and New York Daily News served as lovely aperitifs to the main course of mentions in The Baltimore-Sun, Denver Post, Florida Today, San Francisco Chronicle, Tampa Tribune and many others.
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